Building a Brand From Scratch

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How do you navigate the ever-changing restaurant marketing landscape? In the Nation's Restaurant News (NRN) series: "CMO Perspectives", they sit down with marketing executives from across the industry to discuss the tips and tricks to restaurant marketing. In the latest installment, NRN sat down with our very own VP of Marketing, Lucas Clarke, to learn about how the MAD Greens brand got its start and the key learnings along the way.

A screen capture from the Nation's Restaurant News 'CMO Perspectives' article featuring MAD Greens.

Pictured: A screen grab from the article. The article focuses on marketing challenges, marketing dos and don'ts as well as successful brand messaging and social media.

Thanks to NRN for including us in the series! If you'd like to read the entire article, you can check it out here.